As Director of Social Media and later Marketing Advisor for Alpha Phi International Women’s Fraternity at San José State University, I helped shape the chapter’s visual identity through creative branding, promotional graphics, and philanthropy campaigns. From designing logos and recruitment materials to coordinating influencer partnerships and social media activations, each project was crafted to reflect the organization’s values while fostering meaningful connections with its audience.

Through a strategic social media rebrand and engaging short-form content, I helped increase Instagram profile reach from 7,000 to 450,000. Beyond design, I led a three-person creative team, managed content calendars, and collaborated on marketing initiatives to strengthen brand consistency and audience engagement. This experience allowed me to combine visual storytelling with strategic marketing, creating cohesive, impactful content that brought the Alpha Phi brand to life.